Our Recent Posts

Archive

Tags

The Rise of Automation in Recruitment



Back in 1978, 400,000 units of a little known invention called the answering machine was released to the world to help businesses and households answer calls using voice automation. Then eventually cell phones became more popular in the ’90s where built-in voicemail was invented and still even used today.


Now, living in the age of convenience we seek real-time help, in a real-time world, where we are seeing the rise of the robots with A.I, machine learning, and natural language processing chatbot technology. Automation is here to stay in recruiting and talent acquisition and will just keep getting better all the time to enhance the hiring process to land your next job.


THE AUTOMATION ADVANTAGE


Automation in social apps like Facebook have a significant efficiency advantage in the hiring process where they can help recruiters and candidates:

For example, the U.S. Army uses an automated virtual recruiting conversation agent to engage more recruits. The US Army realized that if they wanted to ramp up recruiting then they needed to try and reach out to as many people as possible, and that meant even outside of recruiting office hours. In order to do this, a “sleepless Robo-recruiting sergeant” appearing from the goarmy.com website to Facebook and other social media channels became an important part of their recruiting campaign.


The advantages of automation in the recruitment process were recently highlighted in a study carried out by Phenom in March of 2020, where:


Automation on career sites converts more candidates than those without:


95% more job seekers become leads

40% more job seekers complete an application

13% more job seekers click apply on a job requisition


Highest automation engagement occurs outside of traditional 9am to 5pm business hours:


66% of total chatbot interactions

60% of completed applications

48% of apply clicks


As you can see from these statistics, automation extremely valuable as a recruitment and engagement tool to help with the candidate experience but also allow candidates to engage with the employer brand to find the right job that would fit them best.


The best thing about automation in the candidate engagement process is it allows for real-time answers to candidate questions about the company or the job. Too often, job descriptions are vague and the candidate has to do a tonne of research to learn more. In the world we live in today, a lot of people don’t have the patience to do the research and they want instant access to information to make real-time decisions. This lack of real-time information then leads to potentially losing out on a candidate because companies neglected to inform candidates well enough in the job description or on the corporate website. Automation in the recruitment function helps candidates engage more quickly and learn immediately if this is the right opportunity for them, while at the same time being able to apply instantaneously.


Automation in recruitment gives companies a significant advantage in allowing people to engage in real-time, worthy conversations to not only learn about your culture but also any questions they might have about the job itself. It’s a win-win for both the candidate and recruiters because candidates get the answers they need and recruiters have more engaged candidates who are really interested in the opportunity.



ENHANCED RECRUITER EXPERIENCE


Automation is extremely helpful to recruiters by being able to create efficiencies in administrative tasks such as sourcing, screening, scheduling, and answering candidate questions. As organizations look for ways to cut costs and create efficiencies in the recruitment process, then it will be important to look closer at automation technology to enhance their digital transformation strategy.


The key to driving more conversions of candidates is to be able to provide a consistent, personalized candidate experience and engagement in the recruitment process. Remember, most passive candidates are looking for jobs typically outside of work hours, and what they are doing is looking for answers to see where they might make their next job move. Having a 24/7 communication channel that feels like a real conversation online augments the candidate journey. Also, remember automation also can be customized to reflect the types of conversations you want to have with recruits so that your messaging stays consistent with your brand.


For example, an international chatbot firm called Convoboss is leading the charge by making “chatbots more worthy of conversation” in the sales and recruitment process on platforms like Facebook. Many companies are exploring Convoboss since their solution meets the needs of all companies no matter the size.


If you are a small-medium size business who can’t afford the massive front-end load costs of technology then they have solutions to help mitigate those costs while at the same time providing a great solution. For example, if you want to provide a better experience on your business Facebook page then they can provide you with automated conversation agents to answer questions for candidates and customers. If you are a large enterprise and you are looking for a more of a custom bespoke solution then it can also tailor its technology to meet these needs as well. Convoboss truly offers it all and is quickly becoming a strong player in the space helping companies convert more leads using automated conversation agents.


DIGITAL TRANSFORMATION USING AUTOMATION


If you’re not currently exploring automation as a part of your talent acquisition digital transformation strategy then your firm may slowly start losing out on great candidates in the hiring game. No matter the size of your business it is imperative to initiate a digital transformation of your recruitment function in order to benefit the candidate, your brand, and the efficiency of your process.


If there is one key message to take away from this article it is to try to look at a chatbot more like a conversation agent that’s working when you’re off duty. As previously mentioned, answering machines were great during its time to leave messages when you were not around and now chatbots can be used to play a similar role. Automation ultimately will allow your organization to have hundreds of conversations a day with people after hours and book appointments. They also allow you to ever be present on social media (e.g., Facebook) and message apps (e.g., Facebook Messenger and WhatsApp) to have conversations about your jobs, your culture and brand 24/7. At the end of the day, it is all about attracting the right people to your company who want to learn more about who you are!

TO LEARN MORE ABOUT CHAT AUTOMATION, VISIT CONVOBOSS.COM TO BOOK A DEMO TODAY!



Website ©2020 by Express Talent Solutions.  Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

 

All online screening and personality assessment products, applicant tracking software, online purchases pertaining to these products, and payments are wholly owned and processed solely by Self Management Group.  Any inquiries pertaining to purchases of online screening or personality assessments or applicant tracking system must be dealt with directly through the Self Management Group. For your reference please review Self Management Group's adherence to your security & privacy: Privacy Policy